Cold email pipeline.
Built only for hyperscaler partners.
We generate booked meetings with funded startups for AWS, GCP, and Azure consulting partners. 45 calls and 15 partner-of-record signups in one quarter for our anchor partner. One partner per segment, no overlap.
Numbers below are from a single Premier-tier GCP partner over one quarter. Not a firm-wide total. Other partners run on different segments with their own scope.
Source: 1 named partner · Premier GCP · EU territory · Q1 funded-startup segment
Five minutes inside the system.
We run this on our own pipeline before we run it on yours. Worth watching before the fit check.
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Outbound for cloud partners is not standard outbound.
Your prospects are not buying SaaS. They are navigating credit programs, migration funding, Marketplace listings, and commercial offers across multiple hyperscalers. They do not respond to standard "let's chat about your tech stack" pitches.
Generic SDR firms do not speak this language. The leads they generate do not convert. Most cloud partners have already tried at least two of them and given up.
We built GrowthGrid for one reason: outbound that actually understands cloud partner economics. Every funnel, every database, every domain, every email is built for hyperscaler partner motion. That is all we do.
Targeting beats volume. Signals beat lists.
We do not blast lists. We watch a private database of cloud decision-makers, listen for intent signals, and send only when something moves.
We watch the database. We don't blast it. Most days, we send fewer emails than our competitors, and book more meetings.
Four signal-based funnels.
Each one targets a distinct buying intent. We run them in parallel for every partner we work with.
Credits-Eligible Startups
Funded companies already paying real cloud bills who qualify for partner-channel programs they do not know exist. The credits hook gets the meeting. The actual deal is usually migration work, FinOps optimization, AI project funding, or Marketplace assistance.
AI Project Signal
Startups about to run GPU clusters or train proprietary models. Vertex AI, Bedrock, SageMaker workloads. High cloud spend trajectory, growing fast, looking for partners who can architect and unlock GPU access.
Commercial Intent
Companies actively shopping for better terms or planning migrations off their current provider. AWS to GCP, Microsoft to Google, on-prem to cloud. They are already in-market, the timing window is narrow, and the right partner closes fast.
Hiring Signal
Companies with open DevOps, Platform Engineering, or Cloud Infrastructure roles. Hiring infrastructure means building infrastructure. The cloud commitment follows within 90 days.
Each funnel pulls from our database of 330,000+ founders across EU and US, signal-enriched daily, and runs through 500+ warmed sending domains with built-in deliverability orchestration.
Every program. Every hyperscaler.
We know the difference between Marketplace funding and migration credits. ACE co-sell from ISV Accelerate. We run plays for each.
Programs we know the buyer language for. Active plays in our portfolio. Not every partner uses every program.
One Premier-tier GCP partner. One quarter.
Single client, EU territory, funded-startup ICP. The numbers below are theirs, not a firm-wide total. Every other partner in our portfolio runs on a different segment with its own scope.
Active migration, AI project, and Marketplace conversations on each call.
Currently generating qualified leads for our US AWS partner.
All numbers above are from one named Premier GCP partner over one quarter. Detailed case study available under NDA. Book the fit check call to walk through it.
From fit check to retainer.
Fit Check (15 min, free)
We confirm your partner tier, ICP, geography, sales team capacity, and current pipeline gaps. Not every cloud partner is a fit for our model. We would rather tell you on day one than mid-pilot.
Pilot (60 days)
Fixed scope, fixed price, replacement guarantee. 5 qualified meetings delivered to your calendar with full pre-call briefs into your CRM. If a meeting does not meet qualification criteria, we replace it at no charge.
Lead Delivery
Every booked meeting lands in your CRM with a one-page brief: company context, confirmed cloud spend, technology stack, conversation history, and the specific program they are after. Your sales team walks into the call ready.
Retainer
After the pilot, ongoing monthly engagement. Volume target, exclusivity in your segment, dedicated funnel infrastructure. Month-to-month terms.
Honesty up front protects both of us.
Built for
- AWS Premier and Advanced Tier consulting partners
- GCP Premier and Advanced Tier consulting partners
- Azure Solutions Partners with active reseller motion
- Cloud-focused MSPs with a sales function of 5+ people
- Partners operating in US, EMEA, GCC, or APAC
Not built for
- Cloud product companies selling their own SaaS
- Founder-led shops without a dedicated sales function
- Generalist IT consultancies without hyperscaler partner status
- Resellers focused exclusively on enterprise customers
If you are not in the first list, we will tell you and recommend better-fit options.
One partner per segment. No overlap.
A segment is defined by three things: the hyperscaler you sell, the geography you cover, and the ICP you actually close.
If you are an AWS Premier partner targeting Series A AI startups in the US, we will not take another AWS partner chasing the same profile. We can work with a parallel partner targeting manufacturing or healthcare customers in the same geography because those prospects do not overlap with yours.
Two formats. Both honest.
Fixed scope, fixed price, replacement guarantee.
- 5 qualified meetings delivered to your calendar
- Full pre-call briefs into your CRM
- Replacement guarantee on any meeting missing qualification
- For partners testing fit before retainer commitment
Ongoing pipeline with monthly volume target and segment exclusivity.
- Custom volume target based on segment scope
- Full CRM integration with one-page briefs per booked meeting
- Exclusive lead distribution within your segment
- Month-to-month terms, no annual lock-in
We do not do performance-only pricing or per-lead billing. We charge for the funnel, not the lead. The replacement guarantee is what protects you on quality.
Direct answers.
Neta Arbel. Founder of GrowthGrid.
A partner-channel growth agency built specifically for AWS, GCP, and Azure consulting partners.
GrowthGrid is a focused outbound agency. We run one motion, end-to-end: cold email pipeline for hyperscaler consulting partners. After several years operating outbound for B2B clients across fintech, SaaS, and infrastructure, one pattern held across every account that actually scaled. The funnel, the copy, and the data have to be engineered for a single buyer profile. Most agencies blur that line. We chose not to.
Our buyer is the partner channel: AWS, GCP, and Azure consulting partners working Marketplace, ACE co-sell, ISV Accelerate, Migration Acceleration, Founders Hub, and partner-of-record motions. Different programs, different economics, different language from traditional B2B SaaS outbound. Generic SDR shops cannot tell migration credits from Marketplace funding. That gap is where we operate.
Underneath every engagement is a real operating stack we built and maintain in-house. Inbox-agent on Cloudflare Workers triaging replies in real time. Daily allowlist health checks. Reply drafts queued to Slack each morning for partner review. 500+ warmed sending domains across our infrastructure. A proprietary 330K-founder database we mine internally, not a reseller account. Founder-led on purpose, with a small portfolio of partners and a senior operator accountable to each one. No junior SDR layer between you and the work.
Ready to talk?
AWS, GCP, or Azure consulting partner? Pick a time below. 15 minutes. We confirm fit, walk through your tier and geography, and tell you on the call whether we are a match.